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Latest Promotions

BEA GOAL 1st Anniversary Lucky Draw

Please click here for the winners list

Reward 1

Account Opening Reward2

Initial Funds

New customer Upgraded customer




≥HK$1,000 - <HK$30,000


Plus, additional HK$100 for New customer / Upgraded customer who meet designated Investment Product Balance of HK$1,000 or above

Reward 2

Time Deposit

Enjoy preferential interest rates3
  • 4.8% p.a. HKD Time Deposit Interest Rate for 2 months
    (Designated Deposit Amount: HK$1,000 - HK$20,000)
  • 4.45% p.a. HKD Time Deposit Interest Rate for 3 months 
    (Designated Deposit Amount: HK$1,000 - HK$50,000)
Reward 3

Mobile Banking Rewards

  • HK$100 cash reward for 1st time log in to the BEA App
  • HK$50 cash reward for completing one transfer through “Pay! (FPS)”/“Transfers” function in the BEA App4. For details, please click here
Reward 4

Gear up for digital investment

  • Up to HK$400 cash reward for opening an Investment Account and completing Designated Investment Product Transactions successfully5. For details, please click here
  • 2.25% p.a. Preferential Interest Rate6 for 3 months with meeting Designated Investment Product Balance of HK$1,000 or above 
  • HK$0 brokerage fee for trading local securities and A-shares through electronic channels within the first 3 months7
  • Extra 50% brokerage rebate in the 4th – 6th months8
  • Executed 5 securities transactions via eligible digital channels to enter the Give U Gift U Lucky Draw for a chance to win a trendy mobile phone / laptop. For details, please click here
Reward 5

Gear up for digital payments

E-gift card or rebate
  • New Credit Card customers who have successfully applied BEA GOAL Credit Card can get a HK$600 Klook e-gift card or a HK$500 rebate9
Reward 6

Gear up for digital payments

  • Earn up to a 18.4% rebate10
On everyday spending with the BEA GOAL Credit Card:
Basic Rebate (Eligible retail spending) 0.4%
Designated Spending Categories Up to 6%
“BEA Days - Mobile Payment” 12%
Reward 7

Apply Travel Protection Insurance plan by logging in Cyberbanking through BEA App or BEA website to enjoy a 25% premium discount, plus a HK$50 Supermarket Gift Certificate for net premium amount of HK$250 or above11

For the product details, please click here

Member-Get-Member Referral Programme12

Basic Reward

HK$100 reward for each referee to open BEA GOAL.

Extra Reward

Extra HK$200 reward for referrer after referee deposits and maintains HK$100,000 Initial Funds after the BEA GOAL account is opened.


New customers can open account via BEA Flash App <Demo>

BEA Flash App


BEA i-Account customers can apply to become a BEA GOAL customer via BEA App or Cyberbanking

  1. Only applicable to customers who successfully open or upgrade to BEA GOAL during 1stSeptember to 30thSeptember, 2023. Offer is subject to terms and conditions.
  2. The promotional period runs from now until 30thSeptember, 2023. The reward will be awarded in BEA Credit Card Free Spending Credit. New Customer refers to customers who have not held any deposit accounts with The Bank of East Asia, Limited (“BEA”), either individually or jointly, in the 12 months prior to the date on which the new BEA GOAL account is opened. “Designated Investment Products” refers to securities, investment funds, bonds and linked deposits (excluding currency-linked deposits). Offers are subject to terms and conditions.
  3. The time deposit preferential interest rates stated in this promotional material for reference only and are not guaranteed. BEA reserves the right to make any adjustment to the time deposit preferential interest rates from time to time at its sole discretion. First time time deposit offer for BEA GOAL customers are subject to terms and conditions.
  4. Eligible amount for the transaction is HK$10,000 or below.   
  5. Designated Investment Product Transactions include local securities transactions, lump-sum subscriptions for funds and linked deposit transactions.
  6. Include 0.75% p.a. HKD Savings Rate (Quoted on 30thJune, 2023 and may change from time to time at BEA's sole and absolute discretion) and 1.5% p.a. Extra Interest Rate. Offer is subject to terms and conditions.
  7. The maximum rebate capped at HK$2,000. Offer is subject to terms and conditions.
  8. The maximum rebate capped at HK$3,000. Offer is subject to terms and conditions.
  9. The BEA GOAL Credit Card Welcome Reward is only available to customers who have not held a principal BEA Credit Card (excluding the BEA Corporate Card and all co-branded/affinity cards and supplementary cards) in the 6 months prior to the application submission date and at the time the card is approved (excluding selected customers). Offer is subject to terms and conditions.
  10. Subject to the terms and conditions of the BEA GOAL Credit Card Basic and Extra rebates.
  11. The Travel Protection Insurance promotional period runs from now until 30thSeptember, 2023. Offer is subject to terms and conditions.
  12. Subject to the terms and conditions of Member-Get-Member Referral Programme.


Important Notice:

    • Investment involves risks. The price of units may go down as well as up, as the investments of a fund are subject to market fluctuations and the risks inherent in investments. You should not make an investment decision based solely on this material.
    • Before making any investment, you should refer to all relevant investment funds' offering documents, including but not limited to the Explanatory Memorandum, for detailed information including the risk factors.
    • The investment decision is yours, but you should not invest in an investment fund unless the intermediary who sells you a subscription has explained to you that the investment fund is suitable for you in light of your financial situation, investment experience, and investment objectives.
    • A fund may not be available in all jurisdictions and/or be subject to restrictions. If you are in doubt, you should seek independent professional advice.
    • Linked deposits are structured products involving derivatives. Linked deposits are not protected deposits under the Deposit Protection Scheme or covered by the Investor Compensation Fund in Hong Kong.
    • The prices of securities may move up or down, and they may even become valueless. There is an inherent risk that you may incur loss rather than make a profit as a result of buying and selling securities. You should read the relevant Risk Disclosure Statement and relevant documents before making any investment decision.
    • Bonds are investment products. The investment decision is yours but you should not invest in bonds unless you consider it suitable for you having regard to your financial situation, investment experience and investment objectives.
    • Bonds are not deposits and are not protected by the Deposit Protection Scheme in Hong Kong.
    • Bonds are subject to both the actual and perceived measures of creditworthiness of the issuer. There is no assurance of protection against a default by the issuer in respect of the repayment obligations. In the worst case scenario you might not be able to recover the principal and coupon if the issuer defaults on the bond.
    • This material has not been reviewed by the Securities and Futures Commission in Hong Kong.
    • The information provided in this promotional material is intended solely for informational purposes and does not constitute an offer, solicitation, invitation, or advice to subscribe to any securities or investment products.
    • The Travel Protection Insurance plan is underwritten by Blue Cross (Asia-Pacific) Insurance Limited (藍十字(亞太)保險有限公司) ("Blue Cross"), a subsidiary of AIA Group Limited. The Bank of East Asia, Limited ("BEA") is an appointed insurance agency of Blue Cross. The insurance plan is a product of Blue Cross but not BEA. All benefits payable under this insurance plan is subject to the credit risk of Blue Cross. Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of AIA Group Limited. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees. This material is for distribution in Hong Kong only. The distribution of this material is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong.
    • For distribution of investment and insurance products – In respect of an eligible dispute (as defined in the Terms of Reference for the Financial Dispute Resolution Centre in relation to the Financial Dispute Resolution Scheme) arising between BEA and the customer out of the selling process or processing of the related transaction, BEA is required to enter into a Financial Dispute Resolution Scheme process with the customer; however any dispute over the contractual terms of the product should be resolved between the third party service provider and the customer directly.


To borrow or not to borrow? Borrow only if you can repay!

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