Ethical Use of Data & AI Principles in The Bank of East Asia, Limited (“BEA”)
Data (including big data) and Artificial Intelligence (“AI”) are powerful tools enabling organisations to analyse and process data on an unprecedented scale. At BEA, we leverage data and AI to:
- Deliver customer-centric services and experiences
- Manage and mitigate risks affecting our organisation and customers while complying with regulatory standards
- Identify new opportunities for developing more tailored products and services
- Enhance operational efficiency and boost productivity
- While data and AI bring about innovation, they also present risks. It is therefore crucial that we apply data and AI in an ethical and responsible way. To address this, we have established a set of guiding principles.
While data and AI bring about innovation, they also present risks. It is therefore crucial that we apply data and AI in an ethical and responsible way. To address this, we have established a set of guiding principles. Please click here for details.
